Webinar Wednesday with Michael Hurwitz with Careers in Government.
Topic: "Let’s Develop your Recruitment Marketing Strategy for a Post-COVID Workforce"
SHRM and HRCI credits will be available for attending.
The war for talent is on and the public sector must start thinking like marketers in order to streamline advertising efforts and compete for the best talent in this tight post-COVID labor market.
When done correctly, a cohesive recruitment marketing strategy that is properly executed can attract, engage, recruit, and retain talent.
Effective recruitment marketing must also align with the vision, goals, and mission of your agency or department.
Your agency or department won’t be given the chance to have great candidates without great applicants, and that can’t happen if you don’t have great leads.
Going about this task is not a simple feat. You must not only have the insights of an advertising maven, but juggle the day-to-day responses required in the world of social media.
In our presentation, Careers In Government, the leading public sector recruitment marketing agency for state and local government, will highlight clear and uncomplicated strategies and tactics that government employers can take advantage of to find the most qualified candidates in the marketplace.
1. Employer Brand Development
2. Determine which advertising services you want to deploy
3. Select creative that supports your employer brand
4. Execute then evaluate your recruitment marketing campaigns